Why is it important to have a website for businesses?

More Opportunities: A Website makes anyone in the world to find your business. If you are selling a product that can be sold over the web, you can increase your customer base via your website. If you are selling a service, a website can reach potential customers leads that are out of your geographic reach. With the right marketing strategy, you will achieve a sustainable competitive advantage.

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What is Digital Marketing

Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices. Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

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Website
Search engine optimization(SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing

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Google Analytics Individual Qualification

Google Ads Search Certification

Google Ads Measurement Certification

Google Ads Display Certification

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